“One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power…” ~Anthony Robbins

At times, the world can feel like one big distraction: we are living in a fast-paced, device-driven world of constant notifications, the chirps and dings, the tweets and blasts, the texts and pms, the emails and chats, not to mention everyday life situations which push and pull our attention from one thing to the next, and ADD (Attention Deficit Disorder) is no longer someone else’s problem.

SO, what if we look at the simple illustration of the black dot on a white page.

black-dot12And what if we applied this to our idea of BUSINESS?

It’s simple, it’s clear, it’s direct, it’s centered. And even with all the white space around it, the black dot attracts us, draws our awareness and attention, forces us to look at it.

If we hope to do what we truly want, and if we hope to “direct our focus” and “concentrate our power” with and through our BUSINESS, we need to make sure that we are very clear about the POINT of it all, the DOT, our ONE thing, that which really MATTERS to us, what we dare to DREAM, and that which keeps our attention and FOCUS.

Whether you have a well-established business or you are new to all this I-want-my-own-business stuff, I invite you to take a look, re-evaluate, re-think and re-focus so that your DOT is really where it needs to be, where it should be, where your heart is.

Strategy 1: TAKE A STEP BACK

Step back from everything – and make this a DAILY ritual. Even if it is only for a moment, this simple strategy can help bring clarity and focus when the details become overwhelming and the distractions keep you from accomplishing your goals.

Every now and then go away, have a little relaxation, for when you come back to your work your judgment will be surer. Go some distance away because then the work appears smaller and more of it can be taken in at a glance and a lack of harmony and proportion is more readily seen. ~Leonardo Da Vinci
Challenge 1: WHAT DO YOU SEE

After a breath, or two, or three, after you have gone a “distance away” – even if it takes a week, two weeks or even a whole month of consistently stepping back from your work, from your business, from the details and the distractions, what do you see? Do you see harmony? proportion? balance? Do you see cohesiveness? consistency? purpose? Take notes and make a record of those areas that look out of place or out of balance. Share it with those you feel safe to share it with, those you know really care about your success and your welfare.

One way to boost our will power and focus is to manage our distractions instead of letting them manage us. ~Daniel Goleman
Strategy 2: DEFINE YOUR DOT

Define your DOT, your point, your dream, your ONE thing. It doesn’t need to be the same or different than anyone or everyone, it just needs to MATTER to you.

Challenge 2: COMMUNICATE IT TO OTHERS

Perhaps your one thing is relationship, or perhaps it is connection. Perhaps it is seeing beauty in others, or perhaps it is creating a space for honest and real moments. If it is all of the above, then rethink and clarify and simplify in a way that a three- to five-word phrase can convey your POINT and define your DOT. Then, try communicating it with others and see if they can repeat it back to you in a way that makes sense.

focusandsomplicity

 Strategy 3: INFUSE EVERY ASPECT WITH IT

From your marketing/ advertising, your correspondence and meeting with clients… from the sell to the session and from the post-processing and the final product to the follow-up, INFUSE every aspect of your business with your DOT – your POINT – your DREAM, with what MATTERS.

Challenge 3: START CONNECTING THE DOTS

Start with one dot at a time, one step at a time, but START. With clarity and focus, begin to work on those areas that you noticed in Challenge 1. Change, rearrange, realign, redesign, reconnect, revitalize your business with your purpose, with your point, with your dream until the dots start to connect and the consistency and the continuity form a foundation upon which you will continue to build.

Then step back again, and start with Strategy 1, if need be. Yes, it is important to not change so often that you confuse your clients, but if you’re not making your POINT, then change is necessary.

Change is the end result of all true learning.  ~Leo Buscaglia

This may take some time, and it may seem overwhelming to consider at first, but only YOU can empower your business, only YOU can infuse it with what matters, with what counts, with YOUR dream and YOUR vision and YOUR DOT.

If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.  ~Winston Churchill